[Case Study] When the Web Server Breaks Down

In the process of website operation, it is not inevitable to encounter server instability or complete offline resulting in the website not being opened at all, let’s look at a specific case:

What happens when the server goes down?

On the day the server broke down, the site could not open, and the number of visitors fell directly.

Three days or so, the site keyword rankings began to plummet.

Five days or so, pa part of the website page was no longer indexed in Google and displayed an error.

As we can see, once a problem occurs on the website server, our website is very unfavorable, especially for SEO Optimization to get traffic to the site. Once rankings drop, it will directly affect the site traffic, even. Even if the server is repaired and then wants to fully recover, it may also need a certain amount of time.

What to do after the server is repaired?

1. Resubmit the important pages in Google Webmaster Tools;

2. Resubmit the site map, Here you need to pay attention to only submitting the site map, which is not, and can not guarantee that the site page will be updated immediately by Google Crawl, for this case, some important pages still need to be submitted manually, apply again into the Google index.

3. Check the website data recovery situation;

4. Do a good job of contingency plans, the first time the site repairs the problem, if the repair can not be replaced promptly other new servers, to avoid adverse effects on the site.

Can the site be restored? When will it be repaired?

After the website server repair, through the important page submission and other methods, the website page will soon be included again by Google, and the original rankings, some keywords and even the same day to submit the URL, the same day to restore the original rankings, but there is a prerequisite, the web server should be repaired promptly, and the website is in a superior position in terms of weighting, ranking, competition and other aspects.